Perform at your Peak. Consistently.
James Collins’ pioneering nutrition systems support high-performers globally, including elite athletes, headline musicians, Oscar-winning actors, politicians, and CEOs.
Media
Eat Your Way to Better Energy
In this podcast with Dr.Rangan Chatterjee, James talks about his nutrition principles and how they can be applied to optimize health and performance.
News
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FIFA Training Centre – On nutrition in football
James was recently featured in an article on the FIFA Training Centre website discussing the vital role of nutrition in…
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The Athletic – For early kick-offs, players are often under-fuelled
Sharing insights on the evolving role of nutrition in football with The Athletic. Drawing from his extensive experience, including seven…
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The Telegraph – Eat your way to better energy
James has shared his expertise in a Telegraph article, discussing how everyday individuals can benefit from the nutritional strategies used…
Book
The Energy Plan
James's pioneering use of food as fuel has transformed players' performances – and now he can do the same for you.' – Arsène Wenger OBE
James acclaimed debut book The Energy Plan (Penguin Random House) is available now in paperwork, ebook and audiobook formats.
Speaking
Request James to speak to your organisation
James is an accomplished keynote speaker to different businesses, brands and high-performance organisations.
Featured Content
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Incorporated Society of Musicians
James was part of The Empowered Musician event held at The Barbican in London. As part of the multidisciplinary panel,…
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BBC Radio 4 – Managing your energy
Who doesn’t want more energy, particularly when faced with a gruelling schedule. In this episode of DTMTS, Simon Mundie sits…
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Metro – How to become a Perormance Nutritionist
James was recently interviewed for Metro on ‘how to become a performance nutritionist’ which discussed; early influences, misconceptions, professional registration…
Frequently Asked Questions
What is Performance Nutrition?
Performance nutrition involves tailoring your food and fluid intake to optimise your physical and mental performance. Performance nutrition should consider the unique demands and fuel your body accordingly to prepare for and recover from these demands.
How does nutrition affect productivity?
Nutrition plays a crucial role in maintaining and enhancing productivity. Consuming the right nutrients at the right times, supports brain function, improves energy levels, and enhances concentration, leading to better work performance.
How does nutrition affect the brain?
Nutrition plays a crucial role in maintaining and enhancing mental acuity. Consuming the right nutrients at the right times support brain function, improves/maintains energy levels, and additionally can help to regulate mood (and reducing stress and anxiety).
Can what I eat improve my energy levels?
A key starting point to build meals and snacks with the right nutrients. This includes the type, timing and amount of nutrients. A first step is often improving the quality of foods. A process for this is outlined in The Energy Plan.
Is nutrition important for business CEOs?
Nutrition is crucial but often overlooked for CEOs. It helps to sustain physical and mental performance during demanding schedules, working in combination with exercise/training for better quality sleep, and to optimise adaptation to long-haul travel.
How do you work with high performers?
We are trusted by high performers from different industries. We closely understand their unique requirements before building and refining strategies to optimise their nutrition, lifestyle and overall performance.
Get in touch
Let's work together
Please contact us if you would like to discuss one of James’ services.