Elite artists and elite athletes operate under similar pressure, but their performance environments are often very different.

James Collins explains how supporting Oscar-winning actors and global music headliners differs from working in elite sport, from discretion and trust to creativity, touring, preparation and implementation through the wider team.

My top predictions for how human performance will evolve in 2026, driven by emerging signals across sport, health, and technology.

Human performance starts with being human — messy lives, stress, late nights, and imperfect choices.
Real progress isn’t about protocols or gadgets, but small changes that stick.

From the structured world of elite sport, I’ve found that high performers in entertainment and business including Fortune 100 CEOs often bring far less structure to their health and performance.

Weekly client chats reveal a lot—like what’s trending now, and how the US and Europe see things differently.

What if you could instantly know what elite performers really want? Here’s what 20 years in human performance has taught me.

What does employee wellbeing mean to you? From mental health to money matters, everyone has a different answer.

Forget the café music—every table is buzzing with conversation.

Luring staff back to the office with snacks might spark smiles but is it enough to truly boost performance?