James Collins is recognised as a leading Sport & Exercise Nutritionist. In elite sport he has worked with Team GB Olympic teams and athletes over three Olympic Games. He joined Arsenal Football Club in 2010, where he spent seven seasons as the club’s first Head of Nutrition.

He has worked as a consultant with England Football, France Football (2018 World Cup winners), and is currently a consultant with Chelsea FC. He was a project lead of an international team of 31 authors to produce the ‘UEFA Expert Group Statement on Nutrition in Elite Football‘, the best practice guidelines within the sport, published in The British Journal of Sports Medicine (BJSM).

James is Managing Director of INTRA Performance Group, a consultancy working with elite performers from sport, entertainment and business across Europe and the US. He was previously elected President of The Royal Society of Medicine’s Food and Health Forum and is author of the acclaimed book ‘The Energy Plan‘ (Penguin Random House).

After completing his MSc in Sport & Exercise Nutrition at Loughborough University and International Olympic Committee (IOC) Diploma, he was recruited to join the UK Sports Institute (formally The English Institute of Sport) in 2006. He is a registered Sport & Exercise Nutritionist (SENr).

James regularly collaborates with the media. He is a regular consultant to BBC’s Good Food brand and has worked on the Sport Relief challenge. He was a previous columnist for The Telegraph and has also been featured on CNN, BBC1, BBC World Service. 

James’ work also extends to venture capital within sport & human performance, where he works as Principal for Skin in the Game Group. He hosts the monthly ‘Future of Human Performance’ series.