How I Work

I work with the world’s top performers across elite sport, entertainment, and business.

These are high-profile, atypical people with complex lives, working towards the biggest game-changing missions — World Cup winners, headline musicians, Oscar winners, Nobel Laureates, and Fortune 100 CEOs.

My model can be described as nutrition-first, human performance. It has been built and refined over 20 years of research and practice with elite performers.

Nutrition is the primary area that is sub-optimal for most high performers.

My model involves building first principles across nutrition, exercise, sleep/recovery, and psychology — and setting your environment (home, work, significant others) for sustainable change.

My team and I work with clients to measurably improve their wellbeing and performance – at work and in their wider lifestyle.

Most clients I work with have two main questions:

They want to optimise their physique and feel more confident in work situations.

They also want to have the energy to be at their best consistently.

For this, my team consists of world-leading experts in human performance, as requires. I lead your strategy, and all the experts work in an interdisciplinary way.

The high performer is at the centre of this approach, and my team works closely with Chiefs of Staff and EAs to ensure changes are embedded with minimal friction.

We initially undertake a deep-dive analysis as part of our consultation – to understand your ideal future state, and use our process to make measurable changes. It is an iterative process: testing and refining to build evidence and confidence.

My main clients are based between Europe and the East and West Coasts of the U.S.

Our expertise lies in working with genuine high performers towards meaningful goals – if that is you, please get in touch.

Please note, we will take our time to carry out due diligence on a potential fit to work together – and expect you to do the same.

James

Ready to Redefine Your Performance?

If you’re a high performer seeking lasting energy, confidence, and measurable results, let’s explore how we can work together.