The process begins by establishing first principles across nutrition, exercise, recovery, and psychology – and aligning the individual’s environment (home, work, and key relationships) to support sustained performance.

James and his team work closely with clients to measurably strengthen wellbeing and performance, both within their professional domain and beyond it. The work is discreet, considered, and responsive to the realities of demanding schedules and public responsibility.

Most clients engage with two primary objectives:

To deliver this, James draws on a team of world-leading experts in human performance, engaged as required. He leads the overall strategy, ensuring all expertise operates within a coordinated, interdisciplinary system.

The individual remains at the centre of the approach. The team works closely with Chiefs of Staff, EAs, and relevant stakeholders to ensure changes are embedded smoothly and with minimal disruption.

Engagements begin with a detailed performance and lifestyle analysis to define the desired future state and identify the variables requiring intervention. The process is iterative – testing, refining, and building measurable evidence over time.

Primary client relationships span Europe, the East and West Coast of the United States, and Asia.

The work is designed for individuals committed to meaningful, long-term performance outcomes.

Engagements are selective. Due diligence is undertaken to ensure alignment, and the same is expected in return.

James