The Telegraph – Eat your way to better energy
James has shared his expertise in a Telegraph article, discussing how everyday individuals can benefit from the nutritional strategies used by elite athletes. Drawing from his extensive experience working with top-tier sports teams and Olympians, Collins introduces his new book, “The Energy Plan,” which aims to help people optimise their energy levels through smart eating habits[1].
In the article, James emphasises that the principles of performance nutrition are not exclusive to professional athletes but can be applied to anyone seeking to enhance their daily energy and productivity. He introduces his TTA model – Type, Timing, and Amount of food – as the cornerstone of effective nutritional planning. Collins stresses the importance of aligning one’s diet with daily activities and encourages readers to approach meal planning with the same diligence they apply to work schedules[1].
The piece also offers practical insights into building balanced meals, understanding the role of different nutrients, and making small but impactful changes to eating habits. Collins provides guidance on portion control, the benefits of various food groups, and strategies for maintaining energy throughout the day. He concludes by addressing how to handle occasional dietary lapses, emphasising the importance of getting back on track without undue stress. This comprehensive approach to nutrition, as outlined in the article, aims to help readers fuel their lives more effectively and achieve better overall energy levels.