Elite artists and elite athletes operate under similar pressure, but their performance environments are often very different.

James Collins explains how supporting Oscar-winning actors and global music headliners differs from working in elite sport, from discretion and trust to creativity, touring, preparation and implementation through the wider team.

My top predictions for how human performance will evolve in 2026, driven by emerging signals across sport, health, and technology.

Human performance starts with being human — messy lives, stress, late nights, and imperfect choices.
Real progress isn’t about protocols or gadgets, but small changes that stick.

Weekly client chats reveal a lot—like what’s trending now, and how the US and Europe see things differently.

What if you could instantly know what elite performers really want? Here’s what 20 years in human performance has taught me.

Stormzy’s energy and athleticism come from more than training. His tailored nutrition plan by James Collins fuels peak performance on stage and in the studio.

Stormzy’s incredible energy and athleticism are not just down to his training. His nutrition programme, carefully planned by James Collins,…

James has shared his expertise in a Telegraph article, discussing how everyday individuals can benefit from the nutritional strategies used by elite athletes.

In this episode of DTMTS, Simon Mundie sits down with world-leading sports nutritionist James Collins, who shapes the eating habits of Olympic athletes and Premier League footballers, so they are on peak form when it counts.