Last night James appeared the BBC3 series ‘The Body Beautiful’ in a role of a weight & metabolism expert.

James being interviewed live on CNN’s breakfast show at The Olympic Park, during the 2012 Olympic Games.

James was interviewed on the role of use protein within the diet and the use of whey protein special populations, such as athletes and aging.

James gives a series of expert tips on priming your body to use fat stores as a fuel for training, when and what to eat before training and also what combinations of exercises are most effective for weight (fat) loss.

As part of a series of Olympic interviews, James talks of his role with Olympians at London 2012, in particular how athletes successfully lose weight before the biggest performance of their lives.

James was interviewed on the different components Michelin-starred chefs menu and it’s effects on an elite athlete, in preperation for the London 2012 Olympic Games.