With a raft of experience honing the diets of elite athletes, sports nutritionist James Collins told us what it’s really worth paying attention to when it comes to eating for exercise.

James is presenting at Food Ingredients Europe on 20th November in Frankfurt. The event is the largest of it’s kind in Europe, attracting the leading decision makers in the Food & Beverage industry.

Last night James appeared the BBC3 series ‘The Body Beautiful’ in a role of a weight & metabolism expert.

James being interviewed live on CNN’s breakfast show at The Olympic Park, during the 2012 Olympic Games.

James was interviewed on the role of use protein within the diet and the use of whey protein special populations, such as athletes and aging.

James gives a series of expert tips on priming your body to use fat stores as a fuel for training, when and what to eat before training and also what combinations of exercises are most effective for weight (fat) loss.

As part of a series of Olympic interviews, James talks of his role with Olympians at London 2012, in particular how athletes successfully lose weight before the biggest performance of their lives.

James was interviewed on the different components Michelin-starred chefs menu and it’s effects on an elite athlete, in preperation for the London 2012 Olympic Games.

James has highlighted some thoughts from trips with Great Britain Canoeing, to camps in Seville and Budapest, leading into the World Championships in Poznan.